Ramon
2024
Ramonisamobilegamecreatedtoopenconversationsthatrarelyfindaspaceineverydaylife.
Itblendsculture,humor,andstorytellingtohelpteenagersandyoungadultsexploretaboothemesinawaythatfeelssafe,familiar,anddeeplyArgentinean.
Made by Argentineans, for Argentineans
HOW WE MADE IT HAPPEN
Ramon and the Argentinean Experience
The market was full of similar apps, but none of them spoke in our language.
Spanish changes country to country, and the foreign versions missed the slang, humor, and rhythm of Argentina. We wrote Ramon in the voice of the new generation. Real slang. Real humor. Real conversations. With no budget, a team of four, and pure guerrilla marketing, Ramon reached the Top 20 in the entertainment category on the Apple Store in Argentina.
ME AND RAMON
Ramon was more than a game.
It was a demonstration of how design, culture, and insight can come together to create meaningful digital experiences.
I partner up to build this project at 18, and it became my first lesson in identifying opportunities, understanding cultural nuance, and building products that resonate with real communities. In the project, I led branding, UX/UI design, content strategy, and creative direction.
