Ruilab
2024
RuiLabisastrategicdesignsystemcreatedinsideRuibal,Argentina’smosticonicboardgamecompany.Thegoalwastorethinkhoweducationalgamesareimagined,designed,andevaluated,andtobuildaprocessthatcouldgenerategamesrootedinrealculturalcontextsandreallearningneeds.
THE RESEARCH
Understanding how children learn through play
RuiLab began with an extensive research phase that included ethnographic observation, desk research, and surveys with more than two hundred families and educators. We focused on how children between six and eight learn through play, how families use board games at home, and how rules, storytelling, and collaboration shape cognitive and social development. One insight became central to the entire project: learning improves when the game aligns with the cultural language, values, and play patterns of the community that uses it. RuiLab was built from that understanding.
THE SYSTEM
THE OUTCOME
Design, learning, and culture in one process



